Carol Roderick
I build calm, reliable marketing systems that perform.
I lead marketing strategy, operations, and paid media so teams can see what is working and scale with confidence.
Marketing Manager | Marketing Operations | Paid Media & Growth Systems
I build calm, reliable marketing systems that perform.
I lead marketing strategy, operations, and paid media so teams can see what is working and scale with confidence.
A Few Words About Me
Strategy that survives real life. Systems that don't need babysitting.
Here's what I focus on most:
Fixing what's actually broken
I rebuild acquisition funnels and customer journeys by diagnosing where systems are leaking and fixing the actual problems—not through guesswork, but through disciplined testing and funnel alignment.
Making paid media perform
I manage multi-six-figure ad budgets across Meta, Google, and LinkedIn, maintaining stable performance while scaling volume through strategic audience work and rigorous optimization.
Building systems that last
I design marketing operations that don't fall apart when someone goes on vacation. Centralized dashboards, automated workflows, and processes that actually hold up under pressure.
Areas of Expertise
Marketing Operations
CRM strategy & system design
Marketing automation architecture
Reporting & analytics infrastructure
Process design & documentation
Workflow optimization
Quality assurance & governance
Paid Media & Growth
Meta & Google ads strategy & management
Funnel optimization & design
Lifecycle marketing strategy
Conversion rate optimization
A/B testing & campaign QA
Audience segmentation
Systems & Platforms
Paid media platforms (Meta, Google, LinkedIn, TikTok)
Analytics environments (GA4, Looker Studio)
Automation tools & integrations
Funnel & conversion infrastructure
Project & collaboration systems
AI-assisted workflow support
Case Studies
Selected work across marketing operations, paid media, and growth systems.
Funnel Optimization & Performance Lift
Client:
Rhonda Noordyk | Women's Financial Wellness Center
The Challenge:
Revenue dropped 50% in September 2025. Marketing systems were messy, conversion rates were low, and the team couldn't make clear decisions because the data wasn't organized
What I Did:
Diagnosed funnel inefficiencies through comprehensive conversion rate analysis
Built centralized reporting dashboard to track performance at each funnel stage
Identified bottlenecks and recommended strategic optimizations
Worked with the team to implement quick-win improvements to forms, landing pages, and CTAs
The Results:
Form opt-in rate: 43.36% → 65.63% (+51% improvement)
Landing page to mini-course conversion: 2.4% → 18% (+650% improvement)
Improvements visible within 8 days of implementation
Established a reliable foundation for ongoing optimization
Testimonial:
INSERT TESTIMONIAL
Focused Lead Generation
Initial feedback during rollout
Client:
Recess Fit Club | Boutique Fitness Studio, Toronto
The Challenge:
A boutique gym and personal training studio in downtown Toronto needed more visibility in their local area and a reliable way to generate leads for fitness classes and personal training sessions.
What I Did:
Set up Meta ad campaigns targeting 3-mile radius around the gym location
Created awareness campaigns to build local brand recognition
Launched lead generation campaigns with special first-class offer
Built awareness and retargeting sequences to support 30-60 day conversion cycles
The Results:
Client turned OFF lead gen ads after 6 weeks because they hit capacity
Got the gym in front of 20,000+ new people in the local area
Generated consistent, reliable lead flow
Established system that could scale up when capacity allowed and pause when full
Follow Up Testimonial:
"I'm thrilled to report that we just turned OFF our class lead generation ads because we've been nearly at capacity! We're keeping the awareness ones on in the meantime. Thanks again for all your help!" — Millie Samanski, Recess Fit Club
Workshop Registrations for High-Value Pipeline
Monthly workshops consistently filled at $3–$4 per registration
Client:
Wendy Newman | Realtor & Divorce Planners Team, San Francisco
The Challenge:
Wendy is a San Francisco-based realtor specializing in divorce. She and her Divorce Planners Team host monthly workshops covering legal, financial, and emotional considerations for people navigating divorce. The challenge: consistently filling these workshops each month.
What I Did:
Developed lead generation strategy tailored to monthly workshop promotion
Identified and refined the right audience for each campaign
Incorporated testimonials into ad copy to build trust quickly
Tested multiple image and copy combinations and platforms
Managed, monitored, and optimized campaigns on ongoing monthly basis
The Results:
Consistent cost per workshop registration: $3–$4
Established reliable system to fill monthly workshops with qualified attendees
Created predictable pipeline where even one converted attendee represents tens of thousands of dollars in downstream real estate revenue
Testimonial:
Now I can focus on what I'm good at (selling houses) and let Carol handle my online presence. I feel like I just added staff to my real estate team. I highly recommend Carol for your projects." — Wendy Newman, Realtor
Monthly workshops consistently filled at $3–$4 per registration
What others are saying
From hands-on execution to strategic partnership, here’s what working together looks like.
Jasmine Brooks, Heritage Movers
"Carol genuinely cares about the growth of our business. She is always making sure everything runs as smoothly as possible. Whether you need help with SEO, ads or even getting going with a whole new tech system to streamline your business processes, she is someone you can trust."
Fr. Tony Melton, Christ The King Anglican Church, GA
"This has been so valuable for me, Carol, I think I'm actually going to drop our marketing company. You have been such a great coach for how to do this, and I would like to partner with you on an ongoing basis. I just wanted to let you know you're amazing."
Nectaria Bogdanis, Soapfistication
“I've already exceeded my targeted revenue for this month, top line revenue... I'm not even halfway through the month, so thank you. Thank you."
Erin Blackwell, International Award Winning Photographer
"She's really taken my ads even further than I had hoped for."
Nectaria Bogdanis, Soapfistication
“I've already exceeded my targeted revenue for this month, top line revenue... I'm not even halfway through the month, so thank you. Thank you."
Erin Blackwell, International Award Winning Photographer
"She's really taken my ads even further than I had hoped for."
Carol Roderick
Marketing Manager | Marketing Operations | Paid Media & Growth Systems