AI Visibility Check for Expertise-Led Businesses

I asked ChatGPT who to hire. It didn't say your name.

Not a guess. I'll show you exactly what it said, and what it takes to change the answer. $500. Delivered this week. Reviewed live with me on Zoom.

Book My AI Visibility Check ($500)
One-time. No retainer.
Proof

AI didn't know Wendy Newman existed. Thirty days later, it recommended her by name.

Wendy Newman is a San Francisco realtor with a published book, national media coverage, and two decades of expertise. Before the audit, AI had nothing to say about her. Not wrong. Not thin. Nothing.

Visibility Score: 40 to 80

Out of 100, equivalent scale. AI went from no recommendation to naming her by name for her specialty, in 30 days.

What She Said

"I thought I was in a relationship with AI. Turns out AI didn't even know my name. Carol connected everything I'd built over twenty years and now AI actually knows who I am."

Separate from the audit, other AI implementation work I've done with real businesses. Different fields, same problem.

Rhonda Noordyk, Women's Financial Wellness Center

Opt-in rate: 43% to 66%. Checkout conversion: up 5x. 8 confirmed sales in 26 days.

Koby Smutylo, Lawyer

Turnaround: days to hours. Manual quoting eliminated entirely. Compliance documents delivered on schedule, every time.

Pamela Johnston, Totally Toronto Art

AI content finally sounds like her, every time. Her keywords are woven into what she creates, so she shows up in Google and in AI tools that recommend her.

The Problem

Page one of Google doesn't mean anything to AI.

You spent years earning that ranking. AI doesn't read it the way Google does. It reads whether it can confirm who you are, what you do, and whether anyone trusts you. Most businesses never checked. They assumed the SEO work carried over.

It didn't.

A Fair Question

"My marketing person already has this covered."

Maybe. Most SEO and marketing retainers were built to win Google rankings, not to get you cited by ChatGPT or Claude. Those are two different signal sets. A business can sit on page one of Google and still be invisible in AI search, that's not a rare exception, it's the norm.

Not because the work is bad. Because ranking on Google and getting recommended by AI take different things. Here's how to know which one you actually have.

01

Ask AI yourself

Open ChatGPT and ask who the best option for what you do is in your city. If your name doesn't come up, the Google ranking didn't carry over.

02

Ask your marketing person directly

Have you tested us in ChatGPT and Claude, not just Google? Most haven't. It's a different signal set than what most SEO reporting tracks.

03

Check your own About page

Does it name you as a real person, with real credentials, in a way AI can actually read? Buried in a paragraph doesn't count.

If you already know the answer, you don't need this. If you don't, that's what the audit is for.

What The Research Shows

A 2026 study checked 1,700 businesses across 32 industries. Here's what it found.

88%

of businesses are completely invisible when asked about directly in AI search.

96%

of businesses running Google Ads are still invisible in AI search.

77%

of businesses ranking on page one of Google are also invisible in AI search.

1.2%

of nearly 350,000 business locations were actually recommended by ChatGPT in a separate 2026 study.

Source: Omni Eclipse AI Search Visibility Report, March 2026. Consumer shift stat: 44% of consumers now prefer AI search for buying decisions, McKinsey, October 2025. Recommendation rate: SOCi 2026 Local Visibility Index, cited by Neil Patel.

"If your brand isn't clearly defined inside that system, you're invisible to ChatGPT, Perplexity, and Google's AI overviews no matter how good your content is."Neil Patel, neilpatel.com
Why This Matters For You

Your next client isn't just Googling and picking whoever's on page one anymore.

They're asking AI who actually handles what you do, and who they should call first. Whether that's ChatGPT, Claude, or Gemini depends on the person. AI answers with a name either way. Right now, you don't know if that name is yours.

"When your ideal client asks AI who to hire for what you do, who does it recommend? If you've never checked, the honest answer is you don't know."
What You Get for $500

A real audit. A real conversation. No fluff in between.

Most "free AI report" offers are bait into a retainer pitch with someone you haven't met. Most automated checkers hand you a score and no one to explain it. This is a one-time purchase: two models tested separately, scored against a named competitor, and reviewed live with the person who actually ran it.

The AI Visibility Report

I test Claude and ChatGPT separately to see what each one knows about your business before it visits your site. Then I score you across six factors: Clarity, Authority, Structure, Entity, Presence, and what AI already knows.

A Named Competitor Comparison

I show you exactly who AI recommends instead of you in your market, and what they have that you don't. Not a guess. A side-by-side score.

A Fix List You Can Act On

Up to seven specific gaps, ranked by impact. What's broken, what it's costing you, and what fixing it looks like.

A 30-Minute Zoom With Me

We go through your results together. You ask questions. I tell you straight whether this is a quick fix or a bigger rebuild.

The six factors, 100 points total

Every criterion is pass or fail. No partial credit, no guessing.

Clarity

15 pts

Does AI understand what you do, for whom, and where.

Authority

20 pts

Does AI have evidence you're credible and trusted.

Structure

15 pts

Can a non-human reader actually parse your site.

Entity

20 pts

Does AI know who is actually behind the business.

Presence

15 pts

How much footprint you have across the web.

AI's Starting Knowledge

15 pts

What AI already knows before it ever visits your site.

How It Works

Three steps. About a week, start to finish.

01

You book

$500. One short call to confirm fit and get started.

02

I run the audit

Both AI models tested. Your site reviewed. Your competitor scored against you.

03

We review it live

Back on Zoom together. I walk you through exactly what I found.

Who This Is For

Built for businesses that run on judgment, not volume.

This is for consultants, coaches, and specialists whose reputation is the actual product, where one lost client is a real hit, not a rounding error. You already spend money and time getting found. This tells you whether AI can find you at all.

Consultants Coaches Specialists Professional Services
About Carol

I'm not a marketing agency guessing at this.

I have a PhD in Education. In 2008, my doctoral research studied how professionals respond when they're pressured to prove they still matter. Some conform. Some freeze. Some find a third way that lets them move forward without giving up what they built. I see that same pattern now, in how businesses respond to AI. Some chase every AI trend headfirst. Some freeze and hope it blows over. The ones who do best take the third way: deliberate, tested, without giving up what they built. That's what this audit is built for.

After that I spent years inside universities, University of Toronto, OCAD University, Saint Mary's University, helping professionals actually change how they worked, not just adopt new tools. Then seven years of hands-on digital marketing and systems work for service businesses.

That combination is the real skill behind this audit: reading how people and institutions absorb something new, then building the fix. I built this methodology testing it against real businesses first. No jargon, no hype. Just what AI sees, and what it doesn't.

"It makes it so easy for me to just show up and do things that before felt overwhelming." Pamela Johnston · Totally Toronto Art, on working with Carol
Carol Roderick, PhD
Before You Decide

Questions worth asking before you spend $500.

Why not just use a free AI visibility checker?

Free tools give you one prompt and one response. This is a scored breakdown across six factors, a named competitor comparison, and a live call where I walk you through what it actually means for your business. Free tools tell you something's wrong. This tells you what, why, and what to fix first.

My marketing person already offers an AI or GEO add-on. How is this different?

Most of those get folded into a monthly retainer, and you rarely see the raw findings. This is a one-time diagnostic, no retainer, no monthly invoice. You get the actual scored report, not a summary slide in a quarterly review.

What if the audit doesn't find anything wrong?

Then you'll know that for certain, instead of assuming it. In practice this hasn't happened, most businesses fail on more than three of the six factors. If yours doesn't, the guarantee above still applies.

Do you guarantee AI will start recommending us after we fix the gaps?

No one can honestly guarantee what a model outputs, and you should be skeptical of anyone who does. What I can tell you exactly is which specific gaps are keeping AI from recommending you now. Wendy Newman's result, invisible to recommended in 30 days, is what fixing those gaps can do.

Get Started

Find out what AI is telling your next client.

$500. Delivered this week. Reviewed live with me on Zoom.

Less than a week of what most businesses already spend on marketing to get found, once.

Book My AI Visibility Check ($500)

If your fix list doesn't name at least three specific, verifiable gaps in how AI sees your business, the $500 is refunded. No argument.

Stop guessing what AI says about your business.

One audit. One conversation. Clear next steps either way.

Book My AI Visibility Check ($500)