I grew up listening to Under The Influence with marketing wizard Terry O'Reilly every Saturday afternoon on CBC Radio. I hung on his every word as he shared stories that revealed why some campaigns and brands were successful and why others flopped.
I could see how persuasion really is an art.
I didn't consider marketing or advertising as a career path until I had spent 15 years in university teaching and in academic leadership roles. As life-long learner and multi-passionate explorer, I also studied and became certified as a dating and relationship coach. I then turned to advertising so I could transform my side hustle coaching practice into a full-fledged business.
It wasn't long before I jumped into the deep end with Facebook ads - courses, workshops, certifications and trial and error - lots of it! My focus shifted from coaching to mastering a challenging field that brings together my love of research, psychology, sociology, learning and the art of persuasion.
Advertising is fun and I love it. I'm good at it. If we work together, you'll soon see what my kids know: my passion for advertising is contagious. I'm honoured to be able to use my knowledge, skills and insights in partnership with businesses and companies who are making a difference in the world.
"to love what you do and feel like it matters,
how could anything be more fun?"
- KaTHERINE GRAHAM, FIRST AMERICAN FEMALE FORTUNE 500 CEO
"I had over 780 Facebook leads that were cold. Of those that went to the sales page, 5% converted. ... with Carol, you actually have the confidence to put your money behind your ads."
“I 3x the number of people who signed up for my webinars and the show up rate was really great… working with Carol is a delight.”
"If you are looking for an amazing Facebook ad expert ... someone who can really help you take your marketing a whole new level, I would highly recommend Carol."
"If you are considering working with Carol, I say go for it... I enjoy working with her on a personal level and a professional level and she has really taken my ads further than I had even hoped."