Case Study

The funnel was running. Revenue was down 50 percent. Nobody could say exactly why.

Rhonda Noordyk  ·  Women's Financial Wellness Center, USA
Opt-in rate: 43% → 66%
Checkout: up 5x
8 confirmed sales in 26 days
Results visible within 8 days
The Situation

It worked for years. Then it didn't.

Rhonda Noordyk built the Women's Financial Wellness Center to help women navigate divorce with financial clarity. Her funnel had been working. Then revenue dropped 50 percent and stayed there.

She had the data. She had the reports. She had someone on her team working on it. What she didn't have was a clear answer: what had actually broken, and what to fix first.

She needed someone to go in with fresh eyes, find the real problem, and fix it in order of what mattered most.

Within days of us starting, Rhonda had a 21-page report naming every friction point in her customer path: what it was, where it sat in the sequence, and what to fix first. What would have taken weeks to map took hours. She could start making changes immediately.

What We Found and Fixed

Four breaks. All fixable. Fixed in order of impact.

We went through the entire customer path together. Every stage, every handoff, every place where people were leaving. Here's what we found.

"She noticed things that others working on the funnel hadn't noticed. And they were a really big deal."

Rhonda Noordyk  ·  Women's Financial Wellness Center
Results

Visible within 8 days. Still compounding.

8
Confirmed sales in the first 26 days
43% →66%
Opt-in rate: 51% more people saying yes at the first step
5x
Checkout conversion in the same 26-day window

Rhonda has the system now. It doesn't need her to keep watching it.

"The report gave the exact diagnosis of what was going on — so we could make those changes and really move the needle on the funnel."

Rhonda Noordyk  ·  Women's Financial Wellness Center

If your business runs on your expertise and your funnel is supposed to sell it, but the numbers don't add up, this is the kind of work that finds out why.

This is the kind of work that uses AI to go through an entire customer path faster and more thoroughly than any manual review could. The diagnostic finds what's actually broken. The fixes happen in order of impact. That's it.

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In Rhonda's Own Words

She said it better than I could.

"There was less of wondering if this is working or not. The report spelled out the exact diagnosis. We could make the changes."

Rhonda Noordyk  ·  Women's Financial Wellness Center

Not every business is ready for this kind of work. If yours isn't, I'll tell you that on the call and suggest what might make the most sense instead.