Case Study

Teaching AI to Sound Like Her

Totally Toronto Art  ·  Toronto, ON
Finally sounds like her
Gets her found. Gets her sales.
Works in ChatGPT, Claude, Gemini
The Situation

She knew what she wanted AI to do. She couldn't get it to do it.

Pamela has been running Totally Toronto Art since 2014. The business is built on real Toronto memory, local artists, and a warmth that is genuinely hers.

She started using AI to write blogs, emails, and product descriptions. AI was supposed to make this easier. It didn't. What came back sounded like it was written by a bot. She was spending more time rewriting than she would have spent writing it from scratch. The AI didn't know who she was, what she sold, or who she was selling to.

My Role

The problem wasn't the AI. Her business hadn't taught it anything yet.

Totally Toronto Art's voice, her buyers, the real reason someone chooses a piece of Toronto art. All of it lived in Pamela's head, in years of customer conversations, in the intuition she'd built. None of it existed anywhere AI could use it.

When AI doesn't have what it needs, it guesses. A guess about Pamela's business isn't a small thing. It puts words in her mouth. It could destroy everything she's built.

It needs to be taught. So that's what we built: the AI Context Kit.

It works for any business that runs on who you are, not just what you sell.

What We Built

What's inside an AI Context Kit

She opens ChatGPT, Claude, Gemini, whatever she's using that day. It knows everything it needs.

See How It Works
Results

She opens any AI tool. It already knows who she is.

In Pamela's Own Words

In her words.

She's not prompting anymore. She's briefing. And her business sounds like it.

"It makes it so easy for me to just show up and do things that before felt overwhelming."

"To know that I set up a project, and that in that project is the guide. That's the way ChatGPT or Claude knows what the meat and potatoes are of what I'm trying to say. It's like, wow."

Pamela Johnston  ·  Totally Toronto Art

Once you have a Kit, you stop guessing and start briefing.

Yours would be built around your business, your voice, and what AI must never get wrong. Most people have theirs in two weeks.

Every Kit is built over two working sessions. You talk, I build, you leave with something you can use the same day.

On the call we figure out what yours would include and whether it's the right fit. There's no pressure. We just talk through your business and figure out if it makes sense.