Case Study

She thought she was in a relationship with AI. AI didn't know her name.

Wendy Newman, Realtor  ·  San Francisco + Nevada County  ·  Published Author, Simon and Schuster
Visibility score: 4 → 8
AI can now recommend her
30-day result
By carolroderick.ca
The Situation

She was ahead of almost everyone. And completely invisible.

Wendy Newman had been talking to ChatGPT for months. She trained it on her voice. She sent it her book, her articles, her writing. She asked it how to get found and got a ten-step strategy back.

What she didn't know was that none of that taught AI who she was.

She thought she understood what AI needed from her. She had a published book with Simon and Schuster. National media coverage including the Wall Street Journal and Washington Post. A film option. Workshops that reached 90,000 people. A Wikipedia page. Two decades of expertise across three careers.

AI had nothing to say about her.

Not because she wasn't credible. Because nothing was connected. That's not a content problem. It's a signals problem. And it's almost universal.

What the AI Visibility Check Found

The proof was real. It just wasn't visible to the systems that matter now.

Somewhere right now a potential client is asking AI who to hire for exactly what you do. AI gives them a name. Is it yours.

Before visiting Wendy's site, Carol documented what AI knew about her. The response was essentially nothing. A common name. No confident match. No recommendation.

Then she visited the site. The credentials were all there. A published book with verified Wall Street Journal and Washington Post coverage. A rare divorce specialty designation. A DRE license and named brokerage. A Wikipedia page. All of it sitting unconnected, invisible to AI.

4/10
Wendy's overall AI Visibility Score Clarity. Authority. Structure. Entity. Four factors that determine whether AI can find you, verify you, and recommend you. Wendy had the substance in every category. The signals weren't there.
Clarity
5/10
Authority
4/10
Structure
2/10
Entity
5/10

A comparable agent in her market was already showing up when buyers searched for a divorce real estate specialist in San Francisco. Wendy wasn't. That agent scored 7.

"AI basically looked back at me and went, 'I don't know her.' Fuck."

Here's what Carol found that ChatGPT missed.

Two live sites with conflicting claims about her sales ranking, both indexed, creating a trust conflict for AI systems trying to establish who she is and what's true.
A draft note left live on her About page without her knowing, currently indexed.
A Wikipedia page her site had never acknowledged, one of the strongest entity signals AI systems use to confirm a real person exists.
A rare divorce specialist designation buried in body copy where no AI would ever find it, with no schema, no heading, no link.

Wendy had asked ChatGPT how to get found. It gave her a great list. It didn't find any of that.

The Result

At 30 days, AI knew who she was.

At 30 days, AI could name her, cite her credentials, and recommend her for divorce real estate queries in San Francisco. At 60 days, she appeared in AI responses without being prompted.

Here's what Wendy said about it.

Wendy Newman — Video Testimonial
[ Replace with embedded video ]

"I thought I was in a relationship with AI. Turns out AI didn't even know my name. Carol connected everything I'd built over twenty years and now AI actually knows who I am. That shift did something I didn't expect. My life felt connected. For the first time, all the parts of me finally came together."

Wendy Newman  ·  Realtor, San Francisco + Nevada County
The AI Visibility Check

If AI can't find you, neither can the people ready to pay you.

Wendy's story isn't unusual. It might be yours.

Wendy asked ChatGPT how to get found. She got a great list. Carol found the draft note live on her About page, the conflicting claims across two sites, and the Wikipedia page her site had never acknowledged. Those aren't things a prompt finds.

That's the AI Visibility Check, the diagnostic Carol built to measure and fix exactly this problem. It's built for experts, specialists, and service professionals whose reputation is central to what clients pay for.

You get a personalized branded report with your name, your score, your market, and your gaps on it. Not a template.

  • Your score across four factors: Clarity, Authority, Structure, and Entity
  • Your gaps, specific and located, not generic recommendations
  • Your fix list, prioritized by impact
  • Implementation available if you'd rather hand it off

Every month this isn't fixed is another month AI is sending your clients somewhere else.

"It really drove home that this is a must have."

Wendy Newman  ·  Realtor, San Francisco

For some clients the result is more than visibility. It's everything they've built finally showing up as one coherent picture. Whatever you've built, it deserves to be found.

$500 USD
Implementation: starting at $2,500
Pricing in USD. GST/HST included for Canadian clients.
Thirty days after implementation, Carol checks what moved.
Get Your Check